Every minute of every day, 149,513 emails are sent, according to a recent report by . And If that’s not intimidating enough, 29 million WhatsApp messages a minute are transmitted… 448,800 tweets tweeted every sixty seconds, along with 3.3 million Facebook posts every minute of every day.
It’s a nightmare plaguing digital marketers, destroying conversion rates and making it harder and harder for anyone to get attention online. And of course it’s far more difficult to get someone to pay attention if your company is new or unknown to them.
The click-through rates for traditional banner ads have deteriorated dramatically over time, also a consequence of internet information overload. Smart Insights reports March 2017 click-through averages of 0.05 percent–five clicks per 10,000 impressions. Remember, those are simply clicks to your landing page or other location, and not by any means a new customer or transaction. In addition. it is estimated that each one of us is exposed to between 4,000 and 10,000 ad messages per day.
What you can do?
There’s no simple answer, for sure, but for starters, post the pie chart on the wall near the spot where you do your most and best thinking. Use it as a constant, graphic reminder of how challenging it is to get a prospect or even a customer’s attention. To improve the odds, and get somebody to notice you somehow, try these tricks:
1. Get to the point, quickly
Messages should assume their average lifespan is somewhere short of ten seconds, assuming of course the recipient actually opens the message without deleting it based on its subject line. Write short, get to the point, and use embedded links to make it easy for those who are interested to dig deeper, learn more, and perhaps buy.
2. Be relevant, informative, and helpful
Avoid self-serving, hyperbolic copy and give the reader information of value to him or her; don’t scream “SALE” or “BUY NOW” at the top of your lungs, but provide short, to-the-point ideas about – the problem you’re solving or need you’re filling for the customer; why it’s important they address the issue; and why yours is a solution well worth exploring.
3. Be interesting, even entertaining
Use graphics, cartoons, animated GIFs, even jokes to “welcome” the reader into your missive. Hopefully they’ll reward you by reading beyond the punch line, or perhaps passing it to friends and co-workers.
4. Be relevant
Use your first words to explain why you’re important to the reader, as in “Men under 30 have a problem with…” or “If you’re shopping for a new car…” Then be sure you’ve targeted your emails to an audience that matches your segmentation.
We bet these tips helped! Share your thoughts.