“People don’t buy things for logical reasons, they buy for emotional reasons.” Zig Ziglar once famously said.
It is human nature not give up on good things. So unless you have an alternative solid strategy for keeping them, customers will flee at the first sign of bad treatment. Make no mistakes: they are the only reason you’re in business.
You need to create a retention strategy that is right for your business. The tools you choose must be the right fit for your customers.
Whatever customer retention tool you employ, here are three simple reasons anyone would patronize your product or service.
1. You make them feel like they own you
Sometimes, we forget that our audience have a BS meter—just like we do. You’d be surprised by the number of customers who have stopped doing business with a company because of a poor buying experience. Most people deal with brands solely because of a friendly customer service and would in fact, pay more for a better experience. Buying experiences are based on emotions, and customers definitely love to feel like they own you.
The best way to retain your customers is to make them satisfied and a part of your success. If they are happy using your product or service, they are unlikely to look for a better or cheaper alternative. What more, if they are successful not only with using the product but with their business as well, they will view themselves as an invaluable partner in the business’ growth. Plus they have the money to you need.
2. You always look your best
Your general outlook – office and website is the number one criterion for the credibility of your company (and product). A strong corporate brand increases brand recognition and boosts sales. Keep in mind that buying decisions are influenced my visual factors. In order to authentically market your brand, you need fun, creative ways to market your brand that touches and delights potential customers.
Also, never forget that your product is the heart of your business. Emphasizing its benefits, value for money, and how it would address the problems of your potential customers will give you considerable success. This is how you tackle the challenge of how you’ll make your customers buy again and even promote your product.
3. You over-deliver
Customers make return purchases because of a history of positive experiences. Customer loyalty can be worth 10 times as much as a single purchase. Create a community of return buyers, not by following some strict marketing rule, but by simply keeping to promises. Your clients are going to pick up on it—and start feeling a positive emotional connection to your brand. So sweep them off their feet, literally.
Keep in mind that even if your product is the best of the best, it wouldn’t be successful if your customers get annoyed when making inquiries because the sales rep is rude or because they’ve been kept on hold. There are various forms of customer interactions and you should use all of them.
Did you find these tips helpful? Let us know!
