“People don’t buy things for logical reasons, they buy for emotional reasons.” Zig Ziglar once famously said.
It is human nature not give up on good things. So unless you have an alternative solid strategy for keeping them, customers will flee at the first sign of bad treatment. Make no mistakes: they are the only reason you’re in business.
Here are three simple reasons anyone would patronize your product or service.
You make them feel like they own you
Sometimes we forget that our audience have a BS meter—just like we do. You’d be surprised by the number of customers who have stopped doing business with a company because of a poor buying experience. Most people deal with brands solely because of a friendly customer service and would in fact, pay more for a better experience. Buying experiences are based on emotions, and customers definitely love to feel like they own you.
You always look your best
Your general outlook – office and website is the number one criterion for the credibility of your company (and product). A strong corporate brand increases brand recognition and boosts sales. Never forget that buying decisions are influenced my visual factors. In order to authentically market your brand, you need fun, creative ways to market your brand that touches and delights potential customers.
You over-deliver
Customers make return purchases because of a history of positive experiences. Customer loyalty can be worth 10 times as much as a single purchase. Create a community of return buyers, not by following some strict marketing rule, but by simply keeping to promises. Your clients are going to pick up on it—and start feeling a positive emotional connection to your brand. So sweep them off their feet, literally.
