LinkedIn was created specifically for professionals (entrepreneurs included), and if you’ll be using it, you have to start acting like one. You shouldn’t use LinkedIn like you use Facebook or other social networks. It’s where the next big client might find you, and you have to keep it completely professional to ensure you are giving off the best first impression – and that is precisely why you need to remove these 4 things:
1. Outdated or unprofessional profile picture
The kind of photo you’ll use on your Facebook profile should not be used on LinkedIn. You should have a professional image for potential clients to view. These are people who don’t know you, and your photo is the only impression they have of you.
Also, using an outdated profile picture, like a picture of you ten years ago is just simply inaccurate. You don’t want your client to meet you and then begin to wonder if you’re the same person or a fraud.
2. Outdated entrepreneurial experience
Do you still have an information from your apprenticeship days, eight years ago? Or maybe a portfolio item that was totally impressive when you were just starting out? Consider taking them out. Remember, less is more. Details about your ancient professional history draw attention away from what you do now.
Now you’re an established entrepreneur, allow your business venture and probably your past two roles that is related to to the service you provide to sell you and take down anything 7 to 10 years in the past.
3. Old recommendations
It feels great when someone says something really lovely about you. So, it’s normal to cringe at the thought of cutting nice paragraphs all about you. Outdated recommendations can undersell you, or sell skills you’re not interested in using anymore—which means, they can undermine who you are today.
For example, let’s say you spent the early half of your entrepreneurial journey in importation, but now you’re exporting goods. A profile full of songs of praise for your-related talents could distort the “I’m an ace with exporting locally-made products!” impression you’re looking to make, and instead make you come off like someone who fell into export yesterday.
4. Lame cliches
Every year, of the most overused words people have in their profiles. The current top culprits: motivated, passionate and creative. Take off all generic words. Every other person claims to be motivated, passionate or creative, so they say nothing about why you in particular would be a good fit for a client’s need.
Instead, show what you’ve done and why it’ll be great to hire you to offer a service. Ask for recommendations from clients, list your skills. All these will sell you more than over-used words.
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