With Internet information overload, it’s become a struggle to get noticed. Nowadays, only the best content get noticed, and receive consistent engagement.
If you want to have a thrive online, especially on social media, you need be a able to build a healthy base of loyal followers, rather than just accumulating sheer numbers who do not even know you exist.
There are a handful of engagement-based strategies that can win a follower’s loyalty, sometimes in just one interaction, and permanently improve your brand’s image online.
1. Detailed answers
If your followers ask questions, providing them with concise, detailed answers is sure to win their respect. You’ll instantly give them the new information they need, showing yourself to be informative and reliable; and you’ll demonstrate your commitment to your customers to other followers who may be watching.
Similarly, you can answer questions from people who aren’t your followers; by searching for keywords related to your area of expertise, you can find open questions on platforms like Twitter, and submit your in-brand response. In this way, you can use social media platforms like Nairaland and Quora, to build a reputation for informing and helping others.
Oftentimes, your followers will comment on your posts and any material you publish. They might offer a counterargument to your main points, or simply mention that they enjoyed reading one of your articles.
It takes about 10 seconds to respond to a comment like this, sometimes with a simple “thank you.” It may not seem like much to you, but to a follower who genuinely enjoys your work, it means everything. Doing this consistently will encourage more interaction and, in turn, build more loyalty from your existing fans.
Your followers are likely producing content of their own, including content related to your industry and maybe even content related to your brand. At least a few times a week, use social listening to discover these posts, and when you find something worth sharing with your followers, share it.
This will instantly win you the loyalty of the follower whose content you shared, and encourage your other followers to post more brand-related content.
Starting or continuing a conversation is a powerful way to engage with a follower because you’ll fully explore a topic, rather than having a business-like call and response.
Some followers may attempt to start conversations with you, which is beneficial, but other times, you’ll need to seek out conversations already in progress by monitoring groups and influencers related to your industry.
Conversations also have the added benefit of exposing you to an entirely new circle of people, greatly increasing your brand visibility in one fell swoop.
Even the best companies sometimes have to deal with customer complaints on social media. When they come in, do your best to resolve them quickly, directly and in the friendliest way you can. Fixing a problem is a good way to restore someone’s vulnerable loyalty, and will look good to other followers as well.
Keep in mind that the engagement and interactive components of your social media strategy are still just a fraction of your campaign. If you want to keep attracting new followers and keeping your existing ones informed and entertained, you’ll need to produce new content consistently, maintain a cohesive brand voice and make it worth people’s while, through rewards and incentives, to follow your brand.
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