In today’s sophisticated marketplace, with more options and opportunities to test and compare products and services, you should develop a marketing strategy that is more authentic and people-oriented.
Check out these marketing no-no’s and ditch them:
Stop with the cheesy tag lines
In the past, consumers may have been way more gullible; you could easily channel them to your product or service landing pages by playing on tag lines. Today’s customer can see right through half-truths and go directly to websites that offer real information, products or services.
Avoid making unsolicited calls
Unless you are calling to follow-up on sales, chances are, your calls will be screened, thanks to caller ID and may go unanswered. Nobody wants to be read from a script about a new and exciting exclusive offer available only through you.
Do not sent out spam
It’s essential that your emailing list be streamlined to only members of your focus audience and send out only specific, customized and segmented emails.
Avoid random direct mailing
It’s completely useless unless you know everyone on your mailing list and their purchasing habits, which is highly unlikely. If you do send a direct email, make sure it’s in the form of a letter, not a postcard. Giving a coupon or free sample and still works, but not for every type of customer.
Intuition should not take the place of hard data and stats
You’ve got to test and analyze or failure may be inevitable. In order to produce results you need to focus on that which has proven to be successful, and you can’t do that without controlled testing of promotions and thorough evaluations of your available stats.
No fake testimonials on Brochures
It is important to offer third party credibility for your product or service. People need to know someone they trust recommends you as well.