Unlike what obtained in the past, when people were satisfied once they had a single paying job, the world has evolved into the age of ‘side hustle’.
A successful career is no longer enough. In this age, people are more creative, innovative and hungry for more. This is evident in the lives of many successful Nigerians. Despite making millions from their careers, they still go out of their ways to set up businesses that are run alongside their careers.
Here are 5 Nigerian celebrities that are part of this trend, running thriving businesses alongside their careers.
1. Yemi Alade
Yemi Alade is an award-winning afropop singer. Known widely as Mama Africa, the ‘Johnny’ crooner came to limelight after winning the maiden edition of Peak Talent Show in 2009. She has since then continued to make giant strides in the music industry, with singles and albums that have gained international recognition.
Not satisfied with her fame as a musician, Yemi Alade ventured into the fashion world in 2015, launching her Jewelry line – The Yemi Alade Collection – a collection of an exclusive range of exotic costume jewelry inspired by her career and personality.
2. 2face Idibia
2face Idibia is one of the most decorated and successful Afro pop artists in Africa. He made his debut in the year 2000 when he joined the group, Plantashun Boiz. Since then, he has continued to rise in his career, winning several awards and gaining global recognition.
Since his rise to fame, 2face Idibia has shown a knack for business. Reputed to own choice real estate properties all over Lagos, he also owns the popular club Rumours located at various parts of Lagos, including – Festac Town, Ikeja GRA and Victoria Island.
3. Mikel Obi
Mikel Obi is known globally for his professional football career. He plays for the Nigerian national team, and also currently plays as a midfielder for Chinese club Tianjin TEDA in the Chinese Super League, after spending over 10years playing for Chelsea.
Mikel Obi runs an inter-state transport company in Jos. He also bankrolls the record label MMM (Matured Money Minds) records, which was launched in 2012 and have signed a number of upcoming Nigerian artistes.
eLDee is a Nigerian rapper and record producer. His robust resume not only include includes his work as an artist, producer and video director, but also as a cutting-edge interactive media consultant for Fortune 500 international brands such as CNN, Accenture, Naruto, NBA, UPS, Cartoon Network, Warner Bros, and many others, with numerous national and international awards for design and new media campaigns.
He is one of the very few celebrities who embraced a career in technology. eLDee heads Play data, an online technology that keeps track of the amount of times a particular song gets played on radio.
5. Genevieve Nnaji
Genevieve Nnaji is an award-winning actress. She began her acting career at the age of 8, starring in Ripples, a popular television soap opera. In 1998, at the age of 19, she made her break into Nollywood. She has since then been recognised for her works globally. In 2009, Oprah Winfrey referred to her as the Julia Roberts of Africa.
Genevieve recently branched into the fashion industry with the launch of her own fashion line, St Genevieve. The clothing line specialises in creating chic-to-elegant dresses well-tailored to suit every woman.
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