What every business person dreams of is having a good number clients/customers. After all, what’s a business without clients? Though you’ve successfully launched a business, and built up a solid—if small—client base, you’ll definitely love to expand, bring in new clients and grow your business.
Growing your customer base comes off as easier said than done. It may seem like a daunting challenge, and perhaps it is, but it can be accomplished with smart strategy and consistent execution.
Here are marketing strategies for potentially drawing in new clients.
1. Host industry events
One of the best ways to get clients is by offering to speak for free or hosting a workshop at business events that your ideal clients would be attending.
You have plenty of expertise in your field—why not get involved in the community? Get involved in your industry by hosting industry-based events, speaking at those events and sharing your experience. You’ll not only have the opportunity to grow your connections, you’ll also be growing your reputation as a thought leader in your industry.
2. Use call to actions
Add a call to action to every piece of marketing you send out—whether it’s an Instagram post, a weekly newsletter, or one of your offline marketing strategies. It is not enough to just write a blog. After it’s written, you must add in a call to action that clearly states how clients can work with you. For example – ‘sign up for my…’.
Calls to action don’t have to be elaborate; often, the goal is as simple as increasing engagement. Ask them their opinions, suggest that they tag you with a certain hashtag, or provide a link so they can sign up for your email updates.
3. Use referrals
Okay, referrals are the most obvious and well-known way to get new clients. However, too many business people just wait for referrals to fall in their lap. After all, happy clients should spread your name, right? Most clients will, but sometimes clients are busy and won’t go out of their way.
Instead of waiting, open your email and find 2 happy clients who haven’t sent you referrals yet. Don’t beat around the bush or leave it open-ended. Open by checking up on the client and then asking for a direct referral.
4. Offer free trials
Another practical tactic to acquiring new clients? Offer them a free trial of your product or service. Free trials are a great way to market, since they attract new customers and garner good reviews and testimonials.
But, how do you turn them into actual return clients? By offering free trials, you can show them the value of what you have to offer and convert them into paying returning customers later. Instill in these potential customers the value of your product, and make it clear that your product or service is truly exemplary.
What actions do you take to win new clients for your business? Share your thoughts!