The world has gone digital! And Nigeria is not left out in the digital trends that are sweeping the globe. Individuals and businesses now try to stay relevant by using the internet actively. It has gone more than just being a means of staying in touch with loved ones, to being a great tool for business growth.
As a business owner, you’re most likely to be among the millions that have embraced the internet by using social media to drive sales and patronage of your product/service. But have you been doing it rightly? Or are you among the many that open social media profiles for your business and walk away?
Creating a powerful social media presence can be overwhelming, but it’s no big deal. Here are 5 easy ways to leverage social media for your business:
1.Know your audience
The first rule for growing your business through the power of social media is to know your audience. The clearer you are about your target demographic, the better you’ll be able to appeal to your customers. The less you know about your target demographic, the less likely you’ll be able to succeed through social media.
In researching about your audience, you must also find out where they live online. This would help you pick the right platform and focus on where your customers are.Are they fashionistas posting religiously to Instagram? Or are they foodies with a voracious, vivacious Facebook group?
2. Develop a strategy
Are you just making random posts on your social accounts? You must note that building a successful social media profile tales work, but it also takes planning. To achieve any goal, you need to create a rock-solid plan. Develop your strategy on how you plan to get from Point A to Point B.
Instead of making random posts at any time of the day, create a plan to get direction. Will you use ads? Influencers? What type of content will you post? How often will you post it? Will you be doing giveaways? Not having a plan will make users see your company as disorganised, and it’ll make the building your profile really tiring.
3. Don’t make it all about you
Are you in the habit of always feeding your followers with sales messages? If you want to leverage social media to grow your business, you have to spend a lot of time delivering value.
Social media is all about creating value. What type of value do your posts bring? Are they inspirational or educational in some manner? Do they help to motivate others out there to attain a certain lifestyle? Don’t always try to sell people something at every bend and turn, otherwise you might put them off.
4. Leverage the power of other infuencers
The use of social media inflencers in growing rapidly in Nigeria, and you should consider using it. Influencers and power users can open a gateway to mass attention. If you have the right type of profile that’s in sync with the influencer’s follower base, you might just gain the right type of followers yourself.
Many businesses and newcomers use this approach to help expand their reach early on. Although, before you consider using influencers, you should have a budget for it and also ensure you have appealing content on your profile.
5. Focus on quality of posts
Did you make like 10 posts in a day, and at the end of had a total reach that’s less than when you made just one post?Then it means that your followers found that one post more useful that all the 10 posts you just made. The goal isn’t about bombarding users with posts. It’s not about quantity; it’s about the quality of the posts.
Ensuring that the posts are targeted towards your market and that each of them conveys an important message or unique display of something relevant to that demographic will help you to gain the most traction while also adding on more followers.
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