Running a business in Nigeria involves so much ‘busyness’ that it can be easy to burn out or focus on the wrong tasks, which can result in stalled growth. If your business is faltering, here are some things you can do right now to jumpstart it.
1. Revisit your business and marketing plan
Things can go awry in business when you veer off the path or you’ve taken on too many tasks. Reviewing your business and marketing plan can center and remind you to go back to basics. Or you may discover that your business and marketing plan need to be tweaked.
2. Check your stats to see what’s working and what’s not
Tracking is a crucial component of a successful business. Without it, you don’t know what’s going on in your business. Check your website stats either through your web host or set up Google Analytics. Also check stats on your social media engagement and email list, as well as offline promotions.
Once you have your data, use it to provide what your market wants or needs, focus on what works, and dump or tweak what isn’t working.
3. Revamp your website and social media profiles.
Even you’re blogging and adding new content regularly, visitors can get blind to other options on your site. While you don’t want to make a big change that confuse visitors, making a few tweaks on a regular basis can help keep visitors engaged.
Similar to your website, social media profiles can get dull for followers was well.
Change your profile pictures (but keep them appropriate and profession) every-now-and-then. Tweak your bio and other text, keeping it current and interesting.
4. Create a freebie and promote it everywhere.
People love free stuff. Not only will they get it for themselves, but often they’ll tell others about it. Ideally, you should connect your freebie to your email list so people need to subscribe to get your free offer. But you don’t always have to do that. You might get greater distribution and downloads (for online freebies), if you don’t require an email.
Once you have your freebie, promote it on your website, social media, email list, etc.
5. Re-engage with your network.
Networking is one of the best ways to rejuvenate a stalled business. Even if people in your network don’t need your product or services now, they may know others who do. Or they may be willing to share your information with their network.
When engaging with your network, don’t beg for leads or sound desperate. Instead, start a conversation or let people know you’re there to help. The most effective networking focuses on others’ needs, not your own.
6. Connect with past clients, customers and prospects.
It’s easier and cheaper to convert a past client or customer into a new sale that to get a new one. There are many ways to reconnect with your past clients. A handwritten note will offer the most bang for your buck. Or you can make a phone call, checking in to see how they are doing and if they have questions about the product or service they bought.
You can do the same with prospects that showed an interest, but haven’t yet bought.
Finally, seek referrals. Second only to repeat customers, referrals are the easiest and cheapest source for new business.
7. Do a blog/podcast tour
The secret to business success is marketing. An easy and affordable way to show you’re an expert and get in front of your market is by writing for other sites or doing interviews on podcasts. This starts by knowing who your market is and the blogs and podcasts they enjoy.
Next, make a list of blogs and podcasts and email their owners, editors or producers with a pitch. Tell them who you are, what you have for them, and why you’re a good person to have on the site or show. For example, if you have a virtual assistant business, you can contact blogs and podcasts geared toward entrepreneurs and suggest an article or show on how entrepreneurs can save time and make money through outsourcing.
Share your thoughts!