The Nigerian music industry is, no doubt, a thriving one. It is a do-it-yourself business. Nobody’s going to feel sorry for you if you don’t get a lucky break. You have to do it all yourself. And there are many many talented people who don’t get to make it on the local level.
However, some Nigerian artistes like D’banj, P-Square, Asha, Tu-face and Femi Kuti have crossed over from being local artistes to being thrust into the international limelight. Now, with this, there’s an obvious problem in the Nigerian music industry where a lot of young people now see it as a get-rich-quick opportunity. New music recording studios are springing up everywhere, promising youngsters the opportunity to record their songs and hit it big.
If you are looking into going into the music industry, this is an episode you want to watch. Tunji Andrews & Honey Ogundeyi discuss the metrics of making money via the music business in Nigeria; they are joined by popular talent manager and entertainment business consultant, Godwin Tom.
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