Some small businesses will hire ad agencies to set them on the path of success. Others will go the PR route, or employ a local production team to make a video; one they hope will go viral.
But all you really need are some very creative, inventive, and bold ideas to breakthrough. And whether you’re running a school, a supermarket, or an accountancy firm, the fundamentals are always the same. Be original. Be different.
So, with that in mind, here are quick and easy ways that you can get your small business noticed.
Feel free to take them and run with them. Tweak them to fit your business model.
Zig When Other Zag
One of the biggest mistakes you can make when promoting your small business is to copy the competition. You see what they’re doing, and they’re successful, so you do the same. The consumer is not going to run to you because you’re imitating a successful business…they’ll just go to the successful business.
You need to zig when they zag. Do something different. Not only will it get you noticed, you’re be setting a pace and creating a flood of new custom.
Create Advice Videos
Whatever your business is, you are an expert in it. You really are. So why not share your expertise for free using channels like YouTube You don’t have to give away every successful secret you’ve learned, that would be foolhardy. But, you can create themed content that dovetails perfectly with your business, and also reinforces your role as an expert.
Plumbers and electricians, you can create how-to videos that show people how to do some of the smaller, easier tasks around the home. If you own a restaurant, give out weekly cooking tips and recipes. If you’re an accountant, talk about simple life hacks for tax preparation and budgeting. Build genuine content, and seed it in social. Create a following. When it’s time to call a specialist, you’ll be top of mind.
Let People Pay What They Want
OK, so this idea often has many small business owners running for the hills, but it can work well. It all depends on the kind of business you run, and it works particularly well for restaurants, hair salons, massage therapists, and other similar service industries. The basic premise is…pay what you want, or, what you can afford.
You would think a lot of people would be very cheap, but it’s actually the opposite. Customers don’t want to appear greedy or thrifty, and often, would pay more than you were actually going to charge.
Could you do the same with your business? If you want to create a “suggested prices” list, you could do that in the beginning, but stick to the principle. Pay what you want, or what you can afford.
Break a Record
People love seeing people break records. They love it even more when they’re involved. You can kill two birds with one stone by creating a World record attempt involving your business, and potential (and/or current) customers. If you promote it on the usual so social channels, and reach out to local news stations, you will get a big audience.
So, what kind of records will you break? Remember to keep it relevant and fun.
Do Something for Charity
This is a win-win situation. The charity of your choice gets much-needed funding and publicity, and you build goodwill with customers. Plus, you can also get some publicity out of it, too.
The charity event or donation does not have to be tied directly to your business, either. It could be a sponsored walk, or a donation of goods and services. Maybe you even help build homes for low-income families.
Share your thoughts!