Advertisers Association of Nigeria, ADVAN forum has said that digital economy will create jobs valued at $100trillion by 2025, $40billion is lost to digital advertising. The Forum which comprised of advertising practitioners in the integrated marketing communication , IMC landscape revealed at the 2017 ADVAN Industry Dialogue in Lagos that data will drive business but said that the world economic Forum in 2016 had revealed that digital economy will create $100 trillion jobs of value globally by 2025.
This was the assertion of the Chief Executive Officer of MediaFuse Dentsu Aegis Network, Mr. Emeka Okeke, who was one of the panellist, while speaking on trends in the media, said that Nigeria has to key into what is happening in the digital landscape if it intends to remain in the global ecosystem.
According to him, “Looking at what is happening around the world. In 2017, the world would remain an uncertain place, and because Nigeria is not outside the global ecosystem, and if you look at event that around the world like the United kingdom, United States of America, France etc Nigeria has to key into what is happening around the world.”
The World Economic Forum believes that the digital economy will create $100 trillion jobs of value by 2025 world Economic forum, Lagos 2016.