• 6 months ago
Categories: Marketing & Strategy

6 Digital Marketing Trends to Explore in Nigeria

Digital Marketing is the latest revolution in the internet marketing industry. It is all about presenting your products or services tastefully online.

The ability to be innovative with new promotion ideas comes with a lot of hard work and diligence. Fortunately, there are a number of apps to make the work seamless, but of course, it is advisable to develop your own strategies. A Digital Marketer, in a competitive market like Nigeria’s, should be a trendsetter rather than follower.

These are the latest trends in digital marketing:


1. Content marketing 

So many Nigerian companies and organizations are currently utilizing this approach with many brands becoming more visual-oriented over the past year, and this trend is only going to increase in 2018. When good  information is paired with relevant images, people are much more likely to retain that information several days later. 

Content that includes relevant images gets 94% more views than content without relevant images. It is, therefore, expected that there will be more concentration on Content Marketing ROI in the coming years.


2. Email marketing 

Email marketing helps an organization to improve the expectations of absorbing information. More organizations now set up target views with high quality, well-optimized content. It helps fill the knowledge gap.

This method of driving traffic has been around for quite some time and if done right, email marketing brings up to 50% of their traffic. This is by managing to keep your visitors engaged and send them useful emails, of course. 


3. Mobile marketing 

The world is becoming more orientated towards mobile first and it seems that mobile devices are entwined in everything we do. Today mobile phones are being used for purposes way beyond just making phone calls. From education to businesses, mobile technology is gradually changing the world for the better.

Many organizations and companies now build mobile responsive websites. With this, there is the advantage of reaching more people and open doors for development.


4. Social media marketing 

Social media marketing simply refers to the process of gaining traffic or attention through social media websites. The goal is to produce content that users will share with their social networks to help a company increase brand exposure and broaden customer reach.

Online networking advertising is frequently controlled by the need to monetize efforts on Facebook, Twitter, Snapchat, Instagram,LinkedIn, etc. Interestingly, with social media marketing, you can keep improving your focus and marketing alternatives.


5. Search Engine Optimization (SEO or organic search) 

SEO has become especially imperative with Google’s versatile list and AMP (advanced mobile phone system)’s movement past Google News. SEO includes blogging and writing articles related to the concept of the website. You have to research and place good keywords in the content for search engines like Google to index. 

While you, of course, want to optimise your content for search engines, too, the priority should be on answering a person’s search intent.


6. Paid search marketing

Google AdWords is the most imperative type of Pay Per Click now. Google Ad Extensions and expand the size of your ads to attract higher quality leads.

What more, Google breaks down your ad performance by time of day and by day of week. You can actually see what times deliver the best performance.


Did you find this article helpful? Share your thoughts!

6 Digital Marketing Trends to Explore in Nigeria was last modified: October 30th, 2017 by Anibe Idajili