It can be really tasking when a woman’s passion falls within an industry that’s dominated by men. How does she make herself heard? Who would listen to her?
Many women have found it hard to keep up a business as a result of being surrounded by male competitors. But no business or industry is reserved for males. who is thriving in the auto repair industry is one female entrepreneur that has proved that women can survive in any industry, no matter how male-dominated it is.
As a female, all you have to do is have strategies that would ensure you stay ahead, and make people patronise your business as much as they would patronise that of a male counterpart.
Whether you have a vision for starting a company or an idea of what role you want to play within one, advancing in a male-dominated industry is a worthwhile hurdle to jump. All you have to do is maintain an entrepreneurial mindset, remain persistent, and note the following:
Passion is Key
Keep your passion burning! Passion is everything, it’s what drives you to keep fighting and moving up in your career. Working toward something you believe in makes you work harder, drives you to meet the goals you set for yourself and pushes you to overcome challenges.
Play on Your Strengths
Every professional needs to know what they bring to the table. Your strengths can be a gateway to future opportunities so long as you know how to work them. Try to find unique areas where you excel. The more you’re able to separate yourself from your competition the better.
Redefine Your Benchmark
In a male-dominated workforce, it’s easy to compare yourself against a male counterpart or competitor, or to believe your gender is the reason your business is not not growing as fast as it should. Instead, try gauging yourself against a highly successful business person. Then, dissect their success. What attributes do they possess that you want to develop? Create your own growth plan based on this evaluation, and get out of the male vs. female competition rut.
Never Stop Learning
Learning and staying ahead of new trends is key. This would help you stay ahead of your male competitors. In the course of learning, you’ll be lucky to stumble upon a great way to move your business forward before your competitors get to know about them. So, make yourself available to books, seminars and gatherings of like-minded professionals.
Spend Less Time Comparing and More Time Doing
Constantly comparing yourself to men, or to anyone running a successful company can make moving up the ranks feel daunting and impossible. Focus your time and energy on doing what it takes to get the top. Successful leaders are consistent, dependable, and aren’t afraid to be unpopular.
Don’t Let Stereotypes Get to You
Because you’re a woman working in a male-dominated industry, clients might sometimes look right through you and pass on giving you a job. You can’t take it personally. In all of this, just hold your head high, and keep doing what you’re passionate about. With time, the clients will come around.
As a woman, you have the natural ability to be a strong leader. Strive to do what you love the most, and don’t give up until you climb to the top.