Today, few people spend their money without first reading reviews or asking people they trust for a referral, and only few marketing tactics deliver new clients or customers as well for little expense than testimonials and referrals. So, if you’ve not been making use of them, you’ve should begin now.
Here are few tactics you can use to obtain testimonials and referrals in Nigeria:
1. Give testimonials and referrals
People are not only more prone to say nice things about you if you’ve said something nice about them, they often feel compelled to do it. For example, whenever someone shares one of my social media posts, I feel I should share one of theirs in return.
The same goes with testimonials and referrals. Be genuine and honest in your testimonials and referrals. Give them without the expectation of having one given to you in return.
2. Ask for testimonials and referrals
People are busy and often don’t think to tell you or others about how much they liked your product or service. It’s okay to ask them for a testimonial and/or referral.
If you’ve delivered on your promise and they’re happy with your work, they’ll be glad to provide a testimonial or referral.
3. “Can I quote you on that?”
When someone says something nice about you, ask if you can use it as a testimonial. If you’re meeting in person, simply ask, “Thank you for saying that. Can I use that as a testimonial on my website and brochure?” If you get an email that praises your business, email back a thank you and ask if you can use a quote on your website or other marketing materials.
Always get permission before posting anything a client or customer says or writes to you. Further, make sure it’s okay to use their name. Anonymous testimonials don’t carry the same weight as those that include a name.
4. Make it easy to give a testimonial and referral
Personal is always better, but you can automate testimonial and referral generation as well. For example, you can send a follow up note or email to check on how well your client or customer likes your service or product and include a request for a testimonial or referral with a link to a submission form on your website.
Sometimes, people aren’t sure what to say, but you can help them with that as well. Your submission form can include questions asking what they liked about the product or service, what swayed them to buy from or hire you over the competition, would they recommend you to others and why, etc.
5. Send thank you notes
Receiving a testimonial and/or referral should be seen as a gift. They are free and as already mentioned, testimonials and referrals predispose potential clients and customer to like you. Your clients/customers are more likely to continue to buy from and hire you, as well as say nice things to others about you, if you acknowledge their testimonial or referral. If possible, send a handwritten note, which carries greater oomph than an email.
If you provide a quality product or service, and nurture your customers and clients, it is possible to build your home business primarily through repeat and referral business. So don’t ignore the marketing power your current clients and customers can offer.
Share your thoughts!