The fitness industry is one of the fastest growing sectors all over the world. The modern lifestyle has prompted for greater health consciousness and lifestyle choices with a need to stay fit. The present situation has given a big boost to the fitness business with global revenues reaching $83.1billion in 2016.
The Access to Great Health Services
The situation is quite similar in Nigeria where there is a great demand for fitness and health services. The nation has already an engaged and comprehensive sports culture but it was men who took up the majority of the part.
But now things are changing with women becoming more concerned about their wellness. It is not just that they are signing up for gyms and fitness centers in large numbers, but they are also becoming leading entrepreneurs in the industry.
Great Avenues to Earn Money
The one thing that you need for business is some money. And you could have it with just a little bit of luck. Whether it be buying the new Fitbit device or just raising a little capital,
Nigerian women also love the fact that they know there are many ways women can earn. For instance, they can earn money just by using .
The more sales that they make, the more money will they earn. It’s a simple but rewarding online affiliate marketing affair that one can do easily. All it needs is a working internet connection and a smart device to start, after all.
How fit are Nigerian Women?
In 2016, a report called Women and Sports in Nigeria was released by the sports research company TWOREPORT Limited.
According to the report 61% women participants showed a strong interest in sports and fitness related activities. Many of them were already an active participant in sports and fitness regimes at that time.
The number has grown significantly in the present with Nigerian women lining up for fitness services. This has also led to the birth of a new class of female fitness gurus who are also quite successful businesswomen of the time. “Shreddergang”, “MeanTrainer” and “Allthingsfitnez” are some of the Instagram accounts of such women fitness trainers with followers ranging between 10,000 and 200,000!
They have created a stir in the country and become the role models of the Nigerian women.
The new female entrepreneurs are leaders in attracting people on social media, publish fitness blogs and tips followed by thousands of women and even make videos and endorse sports apparels and gears.
Hundreds of fitness centers and gyms have opened up in Nigeria and rest of the continent with the increasing interest of women in staying fit. The fitness industry is also a great source of employment and has made it possible for many women to lead an independent life.
It’s time to Get Fitter!
Many of the upper middle class and middle-class communities have benefitted from the growth with either getting access to a healthier life, a way of earning or setting up their own business.
The Nigerian fitness scene has attracted strong participation from women and maybe we will see the same pattern in sports in the future.
