The age of all about me is upon us and most people are looking to add a touch of individuality to just about anything and everything. If you can afford it, then, by all means, leave the marketing of yourself to the experts —but, um, doing personal branding yourself could save you a ton.
If you’re not even sure where to begin, the tips below can teach you everything you need to know about totally nailing the personal branding process.
Do you have a niche? No? Then, choose and commit to one you can actually win in. Find out what you want to be known for — something that sets you apart from other influencers in the game. Are your competitors all super rich, but really clueless? Search for how you can change or improve the status quo.
Add a touch of authenticity
Personal branding is not as easy as putting on distinctive clothing or having a certain hairstyle. It encapsulates who you are, your beliefs, and your stand on issues – and is certainly not built around your “fake” self. Even if people do buy into your fake persona for some time, the slightest hint of inconsistency could prove problematic for you. The whole idea is to be outstandingly original.
Be visible or nothing
You’ve got to show that you are confident by taking your mask off. This may make you feel vulnerable but it is important to remain open to feedback. And if you are ever criticized, determine to improve if the points made are legitimate. If you’re looking to build your brand, then you should be seen and speak out more- and from a place of knowledge. Naturally, this will mean developing your communication skills, otherwise, you will never stand out from the crowd.
Invest in yourself
Though it’s smart to invest in branding your person, it isn’t free at all. Which means, you may have to pay for some stuff. Yes, with your own money. Consider developing new skills, having social media profiles, a website for your personal brand, and keep a steady supply of articles, journals, blogs, and books on hand. Also, never forget to Google yourself regularly to see how you’re coming across.
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