The Director General of Small Medium Enterprises Development Agency of Nigeria, SMEDAN, Umaru Dikko Radda, on Tuesday said that apart from money skills is required to help get products and services to a wide range of consumers.
He disclosed this during a two day training workshop on Micro, Small and Medium Enterprises, MSMEs digital marketing and entrepreneurship skills organised by SMEDAN in partnership with A.K.G Global multi-services company, as a follow up to the launch of the One Local Government, One Product platform.
According to him, the One Local Government, One Product Programme (OLOP), an innovative platform on e-marketing for MSMES is a welcome development at this time when markets have gone global.
The Director General noted that , SMEDAN “has been implementing the One Local Government, One Product Programme (OLOP) in the determination to address the challenges confronting the MSMEs” in the country, adding that to sustain this the agency is already in partnership with the Bank of Industry (BOI) and the Nigerian Export-Import Bank.
The objective of the platform is to register and verify over 30 million MSMEs in Nigeria and to provide 2 million job opportunities for women and youths in e-marketing as well as to train them on ICT and digital skills awareness.
Radda who was represented by the Director of Policy, Advocacy and Coordination, PAC, department, Monday Ewans stated the benefits of the platform to entrepreneurs:
- It’ll enable MSMEs deliver their products and services in a seamless and timely manner especially made in Nigeria products in areas such as business directory, bulk SMS services and online advertisement.
- MSMEs can now have a platform for assessing local, regional and global markets for the development of the sub-sector in Nigeria.
- According to him, the results of the 2013 national MSMEs survey showed that MSMEs employing 59.7 million persons, contributing 48.47 per cent GDP and 7.27 per cent to exports. This result has been very useful to policy makers and MSMEs operators.
- This collaboration, according to him is very essential, and would help to encourage MSMEs development in Nigeria. We must partner with organisations like this who have created a unique platform online for small businesses to be seen and accessed from anywhere in the world.
- The launching of this portal, according to him, will catapult businesses to the next level. He further noted that it is important for every trainee to take advantage of the opportunity as it is essential for business growth.
In her response the Managing Director of A.K.G global, Hadjia Aisha Kabiru Gaya explained that this idea was timely because the internet currently has made the impossible possible because the world is now linked together as a global village with access to information on anything or anyone on the web.
She said, “The portal is specifically designed to give women, youths and the MSMEs a chance to train and become vendors, e-marketers and business owners on the platform.
“You don’t need to be an A-list computer literate to be able to access the platform, as long as you have an Android phone you operate conveniently you are good to go, in this era of internet technology, there is nothing more than owning a business online”.
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