The website boom in Nigeria has simplified our lives in massive ways- with smartphones delivering news, entertainment, communication, food, and even dates at a click. But most Nigerian small businesses seem to have a gripe with running an internet-fuelled business, given how it now rules our lives.
No matter how you feel about the internet revolution, there’s no avoiding the opportunities it presents on a daily basis for your business, however small. Owning a website is becoming increasingly lucrative for small businesses who are determined to break in.
Below, find out more about why you should, too.
1. It’s not only for the “Celebrities”
You have to understand that owning a website is not just for artists and creatives like Davido, Wizkid, et al. It’s an awesome tool for sharing your business journey, products or services, or just toot your entrepreneurial horn to prospective customers, clients, or partners. It adds some credibility to your business.
Regardless of what business you are involved in (basically, about anything), there’s one pretty powerful effect that a site can have on anyone – simply upping your presence and legitimacy in the marketplace. You immediately start feeling like the professional that you are.
2. The potential for business growth is good
You can land good patronage and dream contracts from owning a website for your business. And, furthermore, a website will help your products or services more visible and a stand-out from the crowd.
Okay, picture this – adding your sleek website to your social profiles is like the modern version of getting a new set of really nice business cards! What more, you can apply to networking groups and conferences.
3. It may not rake in profits but it can’t hurt to own one
Okay, so launching a website probably might not be the sole golden ticket in your business, but as you’ve seen above it can make a difference. So why would you risk missing out on those opportunities and benefits?
Unless you create a really ugly website, having your own landing page on the web really can’t hurt. At worst, nobody will see it (though that’s unlikely if you’re smart about sharing it); at best something pretty amazing will happen because of it—and most likely people will at least be a little more impressed by what you offer after checking it out.
4. It’s really not that hard
Plus, it’s really, truly not that hard to get your website started. Especially with so many services out there to help you out. You can build a simple one-page site in just about an hour (which is enough for many of us!) you’d be proud of.
Share your thoughts!