The highly patrichical Nigerian society and the age-old tradition of women depending solely on their husband’s income has faded out. People – both men and women have become independent, setting up business empires of their own.
You’re probably thinking of joining the leagues of successful business women, but as a married woman, your challenge is an unsupportive husband. Or maybe your wife isn’t exactly supportive of your business idea. It’s normal when partners don’t agree on certain issues, including a business idea. But here are top tricks to win your spouse over:
1. Understand their concerns
This first step to deal with an unsupportive spouse is to understand exactly what their concerns are. This is the only way you can get a chance to address them. What is it that your significant other is afraid of when it comes to your new found passion or career goals? Is it a financial fear? Is it a fear of losing you to the work? Fear of being left out or disconnected?
2. Make him/her understand your business idea
You may be totally enthusiastic about an online delivery service, but this could be meaningless to your spouse. Simplify your business description in a way that he/she can understand and relate with; Share your business plans, demonstrating the information and research that you have done to backup your idea. If your partner expresses fear about any part of your plan, ask a lot of “what, why, where, when and how” questions in a very open and non-judgmental manner.
3. Maintain open communication
Once you’ve gotten your spouse to agree to support you, your part of the commitment is to keep your partner informed. Whether you share monthly or daily business updates, or simply share successes and challenges as they arise, you must commit to being open and honest about any potential problems. clear, consistent communication with accurate information is always a solution, and the only path to clarity and understanding.
4. Let them help
Give your spouse simple or challenging tasks to do in the business. Make sure they are tasks that he/she enjoys doing and in an area where they can truly contribute. When you are both working toward the same goals in the same business, it can work wonders in bringing about understanding and support.
5. Create a balance
Building a new business often requires burning the midnight oil. But all that attention on the business, means zero attention for your partner, and family in general. Create a balance by spending quality time with the one you love. And because you are an entrepreneur, don’t expect this to happen spontaneously. Schedule it, just like you would a critical sales meeting.
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