The allure of becoming a go-to Nigerian business website is obvious: lucrative brand partnerships, the flexibility to work for yourself, and a platform to share your products or services. Oh, and then there’s the fact that you could be earning six-figure incomes. But before owning a successful business online, you need to start at the beginning.
Like any other venture, you need to build a brand, find your tone, and attract followers. Trust us, that’s not as hard as it sounds.
To help, we came up with 6 practical tips that’ll set you up for success.
1. Find a niche
You will need to find a niche. What differentiates your product or service from similar ones is that thing that sets yours apart from the rest. You can bet that hundreds more online retailers have a similar idea, so you’ll need a plan. Your planning process should include a good market analysis, a SWOT analysis, and how to handle the competition.
2. Write your business plan
Once you’ve done a bit of initial planning, it’s time to write your business plan. It’s best to stick to a tight-budget business plan.It is quicker and easier to write, and distills your plan down to the essentials. Consider production costs, shipping costs, taxes, and web hosting fees.
3. Register your domain name and set up your website
Choose a domain name and make sure it is available and ready for use. Once you’ve secured it, the process of setting up your business website begins. You can choose to simply DIY or outsource this to an expert. Either way, go for something short and catchy that will be easy for people to remember.
4. Make it legal
There are a few steps you’ll have to take to make sure your business is legal. While generally speaking, the same rules apply for online businesses but it’s best to be aware of privacy and intellectual property regulations. So make sure to brush up on them before you start your online business.
5. Add catchy content to your site
Focus on creating and posting professional content, especially in your niche. It’s much like putting your best foot forward for potential clients. Include descriptions, where appropriate or necessary.
6. Be social
Whatever your business, product or service, keeping your name on lips is key to online success, especially in Nigeria. Have a business account on Facebook, Instagram, Twitter, and LinkedIn. Make sure the social media sites link back to your main website, and that your website has links to all of them.
Are you planning on starting an online business? Did you find this article helpful? Let us know in the comments!