Influencer marketing is becoming more and more popular, growing . So, it’s not surprising that people are now scrambling to become digital influencers, looking to stake a claim and reap the benefits that come along with being a digital influencer.
But how, exactly, do you do that? How do you stand out and get seen when every day there are every minute of the day. When you add up all of the posts, pins, tweets and Facebook live videos, that’s a mind-boggling amount of content created and shared each day.
Still, becoming a digital influencer is possible. But you have to have a strategy, and you need to work it daily.
Here are the five things that can take you from obscurity to digital influencer:
1. Create your own tribe
It doesn’t matter how much content you create and share; if you don’t have a tribe of your own, that content of yours is just never going to get seen.
You can’t rely on organic audience growth, either, not unless you’re already famous. You have to build your own following. You have to find people interested in your area of expertise, in the niche in which you want to become an influencer, and connect with them.
If you’re building a Twitter following, follow people in your target audience so that if your profile and content resonate, they will follow you back. The same goes for Facebook, Instagram, and Linkedin.
2. Share strong, relevant and resonating content regularly.
Building a tribe is fairly easy. However, once you’ve gotten their attention, you need to focus on keeping it, and the best way to do that is by sharing relevant content that resonates with them.
There is so much competition for their attention that you need to be doing this on a daily basis. It doesn’t have to be 100 percent your content either. You can curate and share good content produced by others as long as it’s relevant and resonates with your audience.
However, if you want to be recognized as an expert, you have to produce your own content, too. This can be in the form of videos, podcasts, memes and of course blogs, and don’t forget you can repurpose one piece of content as video, audio and written content, to treble your output.
3. Share, share and share again!
Once you’ve created your content, don’t just post it on your blog and hope that people will come. They won’t!
We are in a push economy; you need to be sharing your content, tweeting it, posting it and pinning it. And don’t just share it once. The majority of posts/tweets get seen by only a fraction of your tribe. You will be very lucky if more than 3 percent of your tribe sees any specific post or tweet.
The more times you share your content, the greater the number of people who will see it.
4. Leverage other large platforms
Once you have started to build influence, and increased your authority and credibility, it’s time to start to contribute on other platforms.
While it’s easy to build an audience of your own, why not benefit from audiences that others have built as well? Content is king, and if you have a good reputation and good content, you will always find an audience for your content.
Find out who the other influencers are in your niche; then ask to become guests on their podcasts, or offer to write guest posts.
It’s all about the engagement. Having people that read your stuff is great, but an engaged audience is what really gives you influence.
Engagement is a two-way street and if you don’t engage with people who reach out, either through comments and questions, then they will quickly become less engaged.
Additionally, people are more likely to engage with Influencers who they see engaging with their audiences.
If you want to become a digital influencer, it is possible. But you need a plan, and you need to work it every day.