Every business person dreams of having a brand that’s popular. In the same vein, people would likely do business with a well-known brands. So, promoting and getting words out about your brand cannot be sidelined. Although, it can seem like a daunting task, but sometimes, all we need is a little guidance to set things in motion.
Dive into the tips from our ultimate cheat sheet for brand promotion, follow each step, implement into your monthly routine, and you’ll be amazed at how wide words about your brand would travel:
People love to win things! Especially if those things are highly valuable, unusual or difficult to acquire. Make sure what you’re giving away is a conversation starter, something that people want to tell others about. It could be a social media contest in which contestants submit a photo or video, with other users voting for their favorites.
Contestants will share the link with friends and family to get more votes, building your brand awareness as a result. You can also use Facebook ads to further promote your contest.
Improve google ranking
As we all know, getting to the top of Google can be an expensive and time-consuming endeavor. Have no fear: there are lots of ways to build your search engine optimization rankings without blowing your budget.
Our number one recommendation? Put your business on Google maps: this is a great way to get to the top of the list! Being consistently active on Twitter and Google Plus are fun, easy ways to increase your Google ranking, while adding shareable links to your Facebook and LinkedIn posts drive traffic to your website or blog.
Another sure way to improve your brand visibility is guest posting on other websites/blogs. Guest posting is a powerful way to get your name known in your industry. Deliver ultra valuable, gorgeous looking content to share on these websites/blogs.
However, run-of-the-mill content won’t cut it. You need to be guest publishing high-quality stuff. Create memorable, valuable content and you’ll be introduced to new audiences and make a lasting impression.
Promote content on social media
Social media is obviously a great tool for branding your business. In addition to using the sites for straightforward promotional messages, you can also utilize social media for promoting interesting content that might not have a hard sell, but still has something interesting to say about your industry. It could be a quick fun list with useful info or a video.
If your social media accounts share information that’s relevant and compelling, people will follow you, and in turn, more people will become loyal to your business. This is a very slow process, but over time, it works.
Your friends, colleagues and social network are your biggest asset. Ask for referrals and testimonials from people you know or have done great work for: as is tradition, we are more likely to purchase a product if our friends have had a great experience with it.
Create a “Friend Referral Program” or provide other incentives — like deals, discounts and rewards on your services — when people say good things about your company. Doing this consistently will greatly expand your network reach to a genuinely interested audience.
What methods do you use when it comes to promoting your brand?