It is no news that social media is a great channel for promoting content and boosting search engine optimization (SEO). Regardless of your website’s niche, it is essential to write social media posts that boost SEO.
Active social media profiles have been known to drive high quality website traffic for free. The number of Twitter followers, Facebook fans, YouTube views and LinkedIn connections you have validates you and your company as an authoritative person and or/company within your niche.
Here’s how to write social media posts to boost all that on-page SEO work you’ve put in place.
1. Incorporate relevant keywords
If you are already doing a good job of optimizing your website, you’d know what relevant keywords to give you the most attention. Incorporate the right keywords in your social media posts, ensuring that they match those used on the pages you’ll link to in your posts.
Doing this will increase the chances of your site visitors staying longer on the page, as the social media post matches the page content. When this happens, your organic search rankings will be positively influenced.
2. Take note of your keyword ranking data
Are any of the pages on your website currently ranking for any of your chosen keywords? If not, then knowing how to write social media posts is essential to improving keyword ranking. For instance, let’s say one of your most valuable keywords is “tech startup tips.” If none of your website content is optimized for that keyword, then it is high time you started creating some content around the keyword.
You’d realize that, in no time, your rankings will change for the better.
3. Make it really engaging
Having spent a substantial amount of time creating content, it’s easy to just duplicate what’s already being said on your website page. However, in order to get people clicking on your link, you need to make your social media posts as engaging as possible. Determine what will work with your kind of audience. Will some humor work? How about emojis?
Ultimately, consider what speaks most directly and genuinely to your audience(of course, don’t forget your keywords!).
4. Don’t forget your links
That great social media post is almost useless without the link embedded in it. After going through all that trouble of crafting the most amazing content, you must point your users somewhere –to it. Evidently, the whole idea of social media posts is for SEO and to get people interested enough to click on your link. By driving more traffic to your site, you boost your search rankings.
So while creating engaging, keyword-friendly content is essential, supplying the appropriate link is equally important to achieving your goals.
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